What is a SWOT Analysis

Updated: Jul 19, 2021

SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is to determine if éminence grise is at play in the decision-making process germane to the decision-makers of that particular area of the business hierarchy.


Analyses: An analyst conducts an analysis of the data gathered from the clients interviews. An analyst may need to use a PESTLE (Political, Economic, Sociological, Technological, Legal and Environmental) complete research focused on similar competitors, economic forces, trends and industry growth potential. We discuss these findings with the client to determine if their mission needs to be devised or simply abandoned due to implausibility in the SWOT analysis report. Analytical platforms such as manual coding strategy, more like the open method in grounded theory interviewing, or software such as Survey Monkey, NVivo and Atlast.ti, will be used to auto code and classify themes that can then be properly interpreted and explained to the client by the analyst.


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